Reasons You Should Outsource Social Media Marketing To Someone Else

As someone who owns a social media marketing company, I’m supposed to say you should always outsource social media marketing. The problem is I don’t agree. There are many reasons why you should manage your own social. For instance, because no one knows your business better than you, and you know your target market the […]

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How to Improve Your Social Media Holiday Campaigns

Do you have a social media plan for the holidays? Are you looking for ideas to improve your social media marketing over the holiday season? Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales. In this article I’ll share some quick tips to get […]

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The Best Way To Manage LinkedIn Endorsements Is..

I’m sure many of you are receiving LinkedIn Endorsements. Some from people you know and respect and maybe some from acquaintances who barely know you or your work. I myself have received these types of Endorsements and it has concerned me. I can’t help but question others’ motivation to endorse me when we have not […]

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Tips to Enhance Your Social Media Profiles

Adhere to Image Sizing Requirements on Social Networks If your customer arrives on your Facebook Page and sees your profile picture as either too small for the space or out of focus, there’s a good chance they’ll develop a quick impression. Something to the tune of, “If they couldn’t get that right, what else will […]

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Like...Like...Like....Quantity or Quality?

Facebook ‘Likes’ Not a Good Indicator of Success

Organizations looking for the secret formula for success on Facebook shouldn’t get caught up only on the number of likes or followers they have.  Rather, it is all about properly engaging those users, new research has found. That’s because this research, which examined the interaction of millennials on Facebook, found that although 75 percent of […]

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Facebook Timeline FAQs

With Facebook launching the new Facebook Page Timeline format,  clients have been asking me what they should use as their page’s Facebook profile picture and new cover image, and what size the pictures need to be. What Image to Use for Facebook Page Profile Pictures? For your Facebook Page (Business or Company Page), it usually […]

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5 Small Business Social Media Marketing Tips

In this blog post I will offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to get their toes wet, as well as an advanced strategy – for those who want to spend […]

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