With Facebook launching the new Facebook Page Timeline format, clients have been asking me what they should use as their page’s Facebook profile picture and new cover image, and what size the pictures need to be.
What Image to Use for Facebook Page Profile Pictures?
For your Facebook Page (Business or Company Page), it usually makes the most sense to use your company’s logo, possibly incorporated with your company’s name. There are situations in which it may make sense to change your profile picture, perhaps because your company released a new product you’d like to highlight, or you’d like to promote an event by changing your profile picture to this events’ flyer.
Profile Picture Size
With the onset of the new Facebook Timeline for Pages format, Facebook will no longer support the 180 x 540 pixels profile image after March 30, 2012.
The new Facebook Page Timeline Profile Image is 180 x 180 pixels. Keep in mind that a 15 pixel radius around your thumbnail will prevent your logo, or whatever you choose to use, from getting cut off in in a news feed or wall, where your comments and posts matter most.
Cover Image Size and Guidelines
The cover image allows 850 x 315 pixels, giving you a lot of space to communicate a message. However, that message has to creatively be communicated as no contact info, no website address, no pricing and no calls to action are allowed.
Hopefully these new Facebook Page Timeline format image specs will help you improve your Page’s Timeline format aesthetic and professionalism. We would love to see your creative designs, please share them below!