How to Improve Your Social Media Holiday Campaigns

Do you have a social media plan for the holidays? Are you looking for ideas to improve your social media marketing over the holiday season? Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales. In this article I’ll share some quick tips to get […]

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Like...Like...Like....Quantity or Quality?

Facebook ‘Likes’ Not a Good Indicator of Success

Organizations looking for the secret formula for success on Facebook shouldn’t get caught up only on the number of likes or followers they have.  Rather, it is all about properly engaging those users, new research has found. That’s because this research, which examined the interaction of millennials on Facebook, found that although 75 percent of […]

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5 Small Business Social Media Marketing Tips

In this blog post I will offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to get their toes wet, as well as an advanced strategy – for those who want to spend […]

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