What to Pay Attention to When Creating Web Design for an Online Casino

Building an online casino brand in Canada requires independent market research as some platforms are already existing. While some entrants in the market focus on offering better bonuses and promotions, brands that think long-term focus on offering unique features that are either missing on the existing platforms or not up to standards.

This article by Slots City shows you that infusing aesthetics in your online casino can make a huge difference and attract more Canadian players to your fold.

Aesthetics in CA Online Casino Design: Why Does It Matter?

New platforms offering casino games online need to do better in terms of the overall presentation of their value propositions. Aesthetics, which have to do with what the eyes can see, nudges players to check out what a casino platform offers.

Here are the top reasons why this is so:

• As casino games are all about fun, users want to see designs that spark their interest to check what these games are all about.
• The use of certain colors or other design elements may prompt one’s interest to “feel at home” when using an online casino site.
• Aesthetics also extend to the navigation systems, including scroll bars and menus. These help users locate information in a short time.

Design Elements to Pay Attention to

The navigation systems, the look or appearance of the casino, the intuitiveness of the user interface and platform compatibility are some of the elements that top brands like Slots City use to attract more users.

Here’s why they make the difference:

• Branding

A new online casino needs to «stand out» because lots of these platforms are already in operation. This is where branding comes into play.

Branding a casino in Canada goes beyond the choice of colors and where they’re used, but also extends to the typography and logos.

• Use a typography that is quite different from what’s already out there. You could have the primary and secondary fonts and font sizes.
• Leverage the use of colors that breed trust and make the platforms feel at ease. Colors like gold, yellow, white, red and blue have been proven to do the «magic».
• Make sure the logo and favicon of the brand can be easily seen on the website.

• Navigation Elements

When contracting a website designer in Canada, always insist on one that can deliver exceptional navigation elements that improve the user experience. Cardinal elements to look for are:

• A search bar to help the users type queries and get results from the resources on the website’s database.
• Progress bars to motivate the users or players to «keep at it» until a desired goal is achieved.
• Scroll to the Top button to help the users get back to the page’s source in good time instead of manually scrolling up.
• Call-to-Action (CTA) buttons are strategically located on the website. These buttons can be meant for several purposes, ranging from account creation, newsletter signup and grabbing an active bonus or promotion.

• Invest in the Interactive Elements

Beyond what the eyes can see, platforms like SlotsCity have also invested in interactive elements, which also form a part of the nucleus for improved user experience.

• Include online community boards or forums for the users to interact among themselves.
• There should be a live chat function with active customer representatives to help users resolve any issues in good time.
• For the slot machines, include a live dealer feature to give the gameplay that «real world feeling».

• Don’t Leave Out the Mobile Interface

Some Canadian online casino providers assume that most of the users would use desktops and tablets to access the services. On the contrary, in a mobile world, users prefer sites that have a dedicated mobile application.

The least you could do, in the absence of a mobile app, is to have a compatible mobile version of the site that works.

Here’s what to pay attention to when designing the mobile interface:

• Have a responsive design that works on both Android and iOS devices.
• Optimized font sizes to fit into the smaller screen sizes of the devices.
• Navigation menus with direct links to the most important parts of the site.

• Bonuses and Promotions

One would think that the focus of this SlotsCity article would be for only new CA casino providers who need a guide on improving the aesthetics of their platforms. It also extends to the offers and promotions (the icing on the cake) that actually keep users invested.

The idea is to offer the new CA players a chance to take a free spin at selected slots. They could get this chance either by depositing money into their accounts or completing some tasks, such as verifying their identities.

• Game Collections

To wrap up the list, your Canadian online casino must have an extensive library of games. From slot machines to table games, make sure you have lots of content to keep the users invested.

For the online slots, partner with leading software providers like NetEnt, Playtech and Yggdrasil to offer the latest and classic titles.

Wrapping Up

You must endeavor to get an online casino license to operate in Canada. While gaming online is legal in some parts of the country, certain provinces and territories have tougher legislations that limit the extent of such operations. Having a license from a recognized issuer can go a long way to validating the genuineness of your offerings while signaling the safety of your platform for Canadian players who wish to take a spin at slot machines, play at a card table or simply be at their best in a live dealer game.