How to Improve Your Social Media Holiday Campaigns

Do you have a social media plan for the holidays?

Are you looking for ideas to improve your social media marketing over the holiday season?

Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales.

In this article I’ll share some quick tips to get you started with a great social media campaign for the holiday season.


Offer Incentive Campaigns

Some great examples are: Free Shipping offers, exclusive discount to social media fans and followers, to loyalty points and deals available.

Like and Share Contests

A great way to create a buzz around your page, and your services/products. Offering a gift certificate, or a product for free with a draw is a great way to get your name out there. Just be careful not to do too many draws 🙂 You want people to buy your product and service too!

Anaylze Past Campaigns and Re-run

Do what worked in the past...did you reach your social media goals? what were your actual results? what worked? what didn't? Use the answers to these questions to run a similar campaign, less chance of the campaign failing at a crucial sales point.

Brand Your Social Media with a Holiday Theme

Brand your social media with a holiday theme, incorporate holiday hashtags and create a contest in the spirit of the season. Other tactics include using time-limited offers to create a sense of urgency while inspiring customers to visit your page at certain times.

Do you have any suggestions to help increase social media engagement during the Holiday season? We would love to hear them, comment below!